Danish Crown

The big danish bacon pre-roll

Agency: Hjaltelin Stahl


What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll.

This professional campaign titled 'The big danish bacon pre-roll' was published in Denmark in September, 2020. It was created for the brand: Danish Crown, by ad agency: Hjaltelin Stahl. This Digital medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 3 years ago.


Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Art Director: Pernille Reichstein
Creative Director: Kenneth Kaadtmann
Account Director: Søren Brix
Account Manager: Sofia Brockenhuus
Producer: Sara Grandjean


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