Prompt/ High resolution photograph of a Nobel Science winner in 2050 Even AI has gender biases See the EU work to eliminate them at UEenUruguay.uy
Portrait of the most influential politician in 2050 Even AI has gender biases See the EU work to eliminate them at UEenUruguay.uy
Realistic photographic portrait of the first human on Mars Even AI has gender biases See the EU work to eliminate them at UEenUruguay.uy
Realistic image of the best athlete in the world in 2050 Even AI has gender biases See the EU work to eliminate them at UEenUruguay.uy
Prompt/ most influential politician in 2050 Prompt/ first human on Mars Prompt/ best athlete in the world in 2050 Even AI has gender biases Share this message Let’s #FixTheJourney European Union See the EU work to eliminate them at UEenUruguay.uy
The European Union runs in Uruguay a series of projects promoting the participation and leadership of women and reinforcing their economic and social rights. They also have insertion programs for girls in the ICT field.
To communicate these actions and projects, we launched a campaign on March 1st using an artificial intelligence software to generate images.
We prompt commands like first person to land on Mars, most relevant person in politics or most outstanding athlete in 2050. All the futuristic images generated were men.
This EU campaign called The Bias RemAIns was launched for the International Women's Month and it is accompanied by a series of posts and interviews with the promoters of the plans to change the future that AI “predicts”.
This professional campaign titled 'The Bias RemAIns' was published in Uruguay in March, 2023. It was created for the brand: European Union, by ad agency: Amén McCann. This Content, Digital, and Film media campaign is related to the Education, Media, and Other industries and contains 5 media assets. It was submitted 7 months ago.
Advertising Agency: Amén McCann
Ciudadana Partner Director: Julián Kanarek
Ciudadana Head of strategic planning: Matilde Mila
Digital Consultant: Pedro Copelmayer
VP/Chief Creative Officer: Ignacio Vallejo
VP/Account Director: Milena Guillot
Account Executives: Sofía Pérez
Creative Director:Mathias Gamarra, Carolina Gelfont
Head Of Art: Leonardo Strada
Art Directors: Mathias Gamarra
Copywriter: Carolina Gelfont
Producer: Santiago Rodriguez
Editor: Ramiro Pérez
Client: European Union