Description
INSIGHT
Kids don’t need perfect holidays - they need present parents. In a world where everyday busyness replaces real togetherness, children fill emotional gaps with imagination. Christmas becomes the moment when this absence is felt most strongly.
IDEA
The best world is the one we create together.
A story about a father who rediscovers the importance of everyday presence. His daughter’s imaginary, friendly creatures - come to life to show how much a child’s world depends on shared moments.
EXECUTION
A Christmas film combining classic craft with AI-enhanced animation: dozens of hand-drawn characters were developed into living, emotional companions.
A cinematic story directed by Sune Søndergaard and powered by an intimate cover of “Stand By Me,” performed by young vocalist Lucy Zahn.
A full digital and social ecosystem encouraging parents to spend more time together.
Family events “Created to be together” in Multikino cinemas, where children and parents could create their own “Pokraki” graphics and take them home printed on T-shirts.
Campaign launched in Poland, Czech Republic and Slovakia.
WHAT MAKES IT INNOVATIVE
Instead of using AI as a gimmick, the campaign uses it to amplify human emotion - visualizing a child’s inner world without overshadowing the story. The mix of heartfelt storytelling, handcrafted character design, a raw musical performance and a human-first use of technology creates a uniquely warm and modern Christmas tale.
This professional campaign titled 'THE BEST WORLD IS THE ONE WE CREATE TOGETHER' was published in Poland in December, 2025. It was created for the brand: Allegro, by ad agency: DDB Warsaw. This Film medium campaign is related to the Other and Retail Services industries and contains 1 media asset. It was submitted 17 days ago by DDB Warszawa: Wesoła of DDB.
Credits
DIRECTOR: SUNE SORENSEN
Represented by JSA and Castello
Minted Content, Los Angeles & New York.
Feels Like Home, Toronto. I-E, Paris.
DOP: EIGILD BRYLD
Represented by Artistry with Gregg Dallesandro,
Stacey Karp, and David Silavin
CLIENT: ALLEGRO
Karolina Sytnyk: Marketing Manager | Brand
Management
Olga Roloff – Woszczyk: Senior Employer
Branding Specialist
Daniel Piątkowski: Head of Group Brand
Marketing
Miłosz Regulski: Expert Copywriter
AGENCY: DDB
Chief Creative Officer: Zuzanna Duchniewska
Deputy Creative Director: Magdalena Kramer
Senior Art Director: Piotr Kopeć
Senior Copywriter: Marcin Rychlik
Group Account Director: Aleksandra Filipek
Senior Account Manager: Ewa Szarras
Senior Project Manager: Agata Niedźwiadek
Deputy Strategy Director: Łukasz Tarnowski
Graphic Designer: Barbara Zientek
PRODUCTION: MOON FILMS
Exec Producer: Magda Betlejewska, Jakub Ranik
Producer: Agata Wiśniewska
Production manager: Nela Niewiadomska
Production coordinator: Monika Wzorek
Production coordinator: Karolina Przyczka
Production coordinator: Michał Kontraktowicz
Production assistant: Michał Zawadzki
Post-producer: Julia Grzegórzek
1st AD: Bartosz Jastrzębski Dzida
2nd AD: Gniewko Falana
Storyboard artist: Fernando Thomas Argosino
Editor: Wojciech Włodarski
Sound operator: Piotr Lasota
On Set & VFX Supervisor: Konrad Dąbrowski:
Set manager: Piotr Lewar Karolak
Location manager: Paweł Chrząstek
TALENTS & CASTING
Delilah Bradley, (Hero Talent Group)
Grace Rowe, (AIM Agents)
Bruce Mackinnon (Toogood Management)
Courier: Franciszek Zieliński
Standin - Nikola Abashydze, Mira Fareniuk
Stilt walkers - Oliwier Korejewo, Norbert
Miśkiewicz, Mariusz Berkowicz
Puppeteers - Jan Stasiczak, Bartosz Krawczyk
Extras: Andy Max, Moon Kids, Opta
On-set coordinator: E.A. Ochnio
Movement coach: Kasia Pachelska
Casting director PL: Klementyna Szymańska
Casting director UK: Belinda Norcliffe
CAMERA DEPARTMENT
1AC/Focus Puller: Andrzej Hijewski
2AC: Tomek Ruszkowski
DIT: Rafał Szajkowski
DIT: Jan Wachowski
VA: Adrian Galus
Camera: ATM
LIGHT DEPARTMENT
Gaffer: Maciej Gary Garwoliński, Mariusz Maniek
Szczęsny
Lighting technician: Cezary Elmerych. Marcin
Kosiński. Patryk Zadrozny. Artur Karpisz. Igor
Sterninski. Bartosz Szymaniak, Szymon Kelidis
Light: Heliograf
Genny: Euro Film Sebastian Żakowski
CRANE DEPARTMENT
Crane operator: Grzegorz Sankowski
GRIP DEPARTMENT
Key Grip: Patryk Kubat
Dolly grip: Mariusz Misiek Drążyk, Marcin Cybula
Car flatbed: Wojtek Piasecki Grip 7
BEAUTY DEPARTMENT
Make-up artist: Ewelina Mróz
Makeup Assistant: Julia Nykiel
COSTUME DEPARTMENT
Costume designer: Pola Gomółka, Gifted
Costume Assistant’s: Marta Osiecimska-Pawlik,
Alicja Rogalska, Kasia, Stankiewicz
ART DEPARTMENT
Set Designer: Monika Sajko
Set Designer assistant: Margo Iwaniuk, Filip
Szarliński
Prop Master: Piotr Dziurny
Props assistant: Sylwester Skrzypczak, Piotr
Pleskowicz, Kinga Jabłońska, Marcin Babik,
Mateusz Kozak, Marcin Majewski
Construction crew: Mateusz Adach
SFX: Piotr Krzyczmonik
Stage hands: Yellowóz
TIKTOK & MAKING-OF
TikTok & Making-of Director: Michał Tomasiczek
Tik tok Editor: Michał Tomasiczek
Stills Photographer: Karolina Grabowska
