Description
In face of how many accidents reckless driving may cause, it’s a freeway concessionaire’s main concern to alert the drivers about this. The print advertisements above were made for EcoVia to aware the drivers about the risks on the road. Once you rotate the flyer to read the inverted text, the car is also upside down, simulating an accident.
This professional campaign titled 'The best route is the one taken with safety' was published in Brazil in June, 2017. It was created for the brand: Ecovia, by ad agency: DBPV. This Print medium campaign is related to the Transport industry and contains 3 media assets. It was submitted almost 8 years ago.
Credits
Advertising Agency: DBPV, Cascavel, Brazil
Creative Director: Bruno Vieira
Art Director: Lucas Alves
Copywriter: Bruna Molena
Illustrator / 3D: Amello
