The best place to love... is your home.

A home can have many meanings. It's the ideal place to rest, hang out or just collapse after a long day at work. But do we really pay attention to the little details that happen inside our home? Probably not.

This year, Valentine's Day is back and, with it, chocolates, flowers, stuffed animals, jewelry... The list goes on. Normally, we focus on the material and the pressure to find something to give on this important date to share with others. But the solution to this great dilemma is to give... nothing. That's right, NOTHING. The truth is that the real gift was always there, and never needed to be bought or wrapped.

Together with Construecuador, a company that offers comprehensive real estate services, we found an interesting insight: your home is not just a space, it is the stage where you create unique moments with those you love the most. With this in mind, we launched a campaign that managed to change the perception of material gifts.

In the creative proposal, we played with the spaces inside a home, showing everyday situations and reinforcing the concept: “The best place to love... is your home.” The visual direction is fun and simple, but with a completely homey style.