The user will download the Reese’s app which will take them to the home screen, showing the title of the campaign.
The user will scan their phone across the area they are in, waiting for different objects to light up showcasing different pairings they can choose to check the compability of.
Once the user selects their different pairings, it will take them to the next screen showing their compatibility and the reason why they are not 100% compatible. The ‘next’ button will appear and take them to the next screen, showing the compatibility of chocolate and peanut butter.
Description
People like the flavor combination of chocolate and peanut butter and nothing else in the world can beat the chocolate and peanut butter duo.
This student campaign titled 'The Best Duo ' was published in United States in December, 2024. It was created for the brand: Reese's, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Electronic Devices, Food, and Other industries and contains 6 media assets. It was submitted 12 months ago by Myra Bocage .
Credits
Advertising School: S.I. Newhouse School of Public Communications, Syracuse, United States of America
Copywriter: Myra Bocage
Art Director: Myra Bocage
Instructor: Mel White
