Mercedes-Benz iO chose Lisbon to open its first global digital delivery hub. The Portuguese capital is increasingly establishing itself as the new “place to be” for the digital world: and that is precisely where Mercedes-Benz wishes to drive its future digital transformation - from a premium automobile manufacturer to premium mobility service provider.
But in order to compete with the increasing number of job offers in technology in Lisbon lately, it was crucial to offer something beyond the expectations of the candidates, that would really inspire them to join this team.
Created from scratch with Mercedes-Benz technologies, "The Best Chair" is a chair fully built for its candidates, to inspire and endorse its user’s expertise and performance.
Each feature was designed based on the typical needs of a work routine: from inbuilt sound-system, position adjustments, message display, built-in sound system, health sensors or thermotronic massage system. Through the mobile app, each of these features is customizable, allowing the user to adjust everything according to their preferences.
This professional campaign titled 'The Best Chair' was published in Portugal in November, 2017. It was created for the brand: Mercedes-Benz, by ad agency: comOn. This Experiential medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: comOn, Lisbon, Portugal
Creative Directors: Pedro Ribeiro, Luiz Medeiros
Chief Creative Officer: Nuno Peixoto
Digital Creative Director: Sónia Frazão
Art Director: Rodolfo Garcia
Digital Designer: Márcia Galrão
Creative Copywriter: Caio Lekecinskas
Chief Strategy Officer: Luís Serra
Creative Tech Director: Rui Sobral
Managing Tech Director: Neuza Areias
Full-Stack Developer: Sérgio Ribeiro
Account Executive: Tiago Reis
Account Director: Inês Carvalho
Account Manager: Tiago Veríssimo
Chief Marketing Officer: Filipe Macedo
Communications Manager: Margarida Forte
Video Director: Hugo Lage
AudioVisual Production: Elisa de Paula
Production: Jack The Maker
Photographer: Ivo Cordeiro
Compositing: José Matos