70% of the plastic ends up in the oceans. On one side plastic microparticles are being consumed by the fishes and killing them. On the other side humans end up consuming plastic trough eating fish. SodaStream wants the oceans with less plastic and more sparkle.
This student campaign titled 'Plastic Catch' was published in Germany in July, 2018. It was created for the brand: SodaStream, by ad school: Miami Ad School. This Print medium campaign is related to the Non-Alcoholic Drinks industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: Miami Ad School, Berlin, Germany
Creative Director: David Stadtmüller, Niklas Frings-Rupp
Art Directors / Copywriters: Ana Karen Jimenez Barba, Anna Dedi