The best adventures start at home

For Children’s Day, Homecenter set out to celebrate something that often goes unnoticed: the place where the first great adventures begin.
Before children discover the world, they imagine it.
And that first universe isn’t out there — it’s at home.
Through a series of prints, we showed how everyday spaces transform into extraordinary worlds through a child’s imagination: a bed becomes an ocean, a sofa turns into a mountain, a sink into a pool, a plant pot into a park.
Because it’s not just about what’s in a home, but everything it can become.
With this idea, we connected Homecenter to a more emotional role: not just as a provider of home improvement products, but as part of the moments where lifelong stories begin.