Description
For years, EPM, the public utilities company of Medellín and the department of Antioquia, has been one of the largest sponsors of the Book Festival. For this edition, the theme centered around The Little Prince, the novel by Antoine de Saint-Exupéry. As a tribute and commemoration, a series of illustrations was developed that merges EPM's services, elements of the city, and the iconic work of the French writer, integrating harmoniously in each piece. This initiative seeks to recognize excellence in creative execution and elevate the prestige of a festival that truly deserves it.
This professional campaign titled 'Medellín Book Festival' was published in Colombia in September, 2025. It was created for the brand: EPM, by ad agency: Sancho BBDO. This Digital, OOH Outdoor, and Print media campaign is related to the Other and Public Utility industries and contains 2 media assets. It was submitted 2 days ago by Jerónimo Zapata Trejos of Sancho BBDO.
Credits
Advertising Agency: Sancho BBDO, Bogotá
Company: EPM
Product: Medellín Book Festival
CEO: Andrés Carvajal
CCO: Mauricio Sarmiento
General Creative Director: Jhonny Victoria
Executive Creative Director: Jerónimo Zapata Trejos
Executive Creative Director: Julian Lozano
Art Director: Alejandro Cordero
Copywriter: Luis Guillermo Jaramillo
Account Executive: Julio Toro
Account Director: Felipe Caicedo
Account Manager: Camila Brando
Ilustrator: David Parra, Francisco Quinche
Ilustrator Studio: Hey Kid!
