Karlovacko Pivo

The Beer Connoisseurs’ Glossary

Agency: Bruketa&Zinic&Grey


“I have always laughed at beer snobs. But after reading the Glossary, I am the one they laugh at.” – Ivica, Samoborsko Cerje
With help from the Bruketa&Zinic&Grey Agency, Karlovacko Beer decided to serve a perfect gift to all beer devotees: the Beer Connoisseurs’ Glossary, a self-help manual not to be missed out on by any genuine self-respecting beer enthusiast, or by anyone else for that matter with no self-respect whatsoever. Many profound thoughts kegged inside this Glossary were fermented into an easily digestible read. Readers can pause for refreshment to tap into tried and tested advice passed on by beer connoisseurs urging them to become fluent in beer styles, bouquet and retro flavors.
The Glossary also reveals many facets of beer production and history, helps readers to master the noble skill of ordering, tasting and giving constructive criticism, and to recognize other beerologists and to be trendy like real highbrow beeroisseur.
But that’s not all! This multifunctional glossary can also come in handy as a flyswatter, a bed pillow or even a fire starter. And on top of a plethora of hands-on and entirely unsolicited advice, the Glossary offers a complimentary gift as well!

This professional campaign titled 'The Beer Connoisseurs’ Glossary' was published in Croatia in April, 2018. It was created for the brand: Karlovacko Pivo, by ad agency: Bruketa&Zinic&Grey. This Direct medium campaign is related to the Alcoholic Drinks industry and contains 4 media assets. It was submitted about 6 years ago.


Advertising Agency: Bruketa&Zinic&Grey, Zagreb, Croatia
Creative Director: Ivo Payer
Art Director: Tanja Pruzek Simpovic
Copywriter: Vanja Cinic
Photographer: Domagoj Kunic
Marketing Director: Filip Rabuzin
Group Brand Manager: Andrea Misura Zuvela
Brand Manager: Nina Gracanin
Junior Brand Manger: Tamara Podnar
Account Director: Valentina Bugarin
Designer: Tomislav Sestak
Production Manager: Vesna Durasin
Account Executive:Ana Krstic
Head of Pre-press / DTP: Radovan Radicevic
Printing: KaBi tisak


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