The Bear

Agency: BETC


See the work at
To take viewers further into the world of movies, we developed an interactive online experience allowing them to step into the shoes of the famous Canal+ bear, Paul Bearman and take over their own set.

This professional campaign titled 'The Bear' was published in France in May, 2014. It was created for the brand: Canal+, by ad agency: BETC. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: BETC, Paris, France
Executive Creative Director: Stephane Xiberras
Creative Director: Olivier Apers
Copywriter: Guillaume Rebbot
Traffic: Coralie Chasset
Digital Producer: Sandy Semelin
Production house: Iconoclast Interactive / Anonymous
Sound Production: Gum
Director: Adrien Armanet

Animal Planet
Banco Atlántida


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.