Artist Leo Villareal's Bay Lights installation went dark earlier this year, but with the help of Heineken, it's turning back on, for good. The installation features thousands of ever-shifting LED lights, which will be permanently re-lit during a Jan. 30 celebration.
Heineken is also "giving away" lights on the bridge to lucky fans, who will get a chance to own a part of the historic project. Some of the lights will be awarded through a social media-driven scavenger hunt in San Francisco in early January.
This professional campaign titled 'The Bay Lights - Sounds' was published in United States in December, 2015. It was created for the brand: Heineken, by ad agency: Publicis. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted almost 8 years ago.
Advertising Agency: Publicis, New York, USA
Executive Creative Director: Joe Johnson
Creative Director: Jeremy Filgate
Copywriter: Patrick Merritt
Art Director: Sunhye Moon
Executive Producer: Andy Cornelius
Music Producer: Theresa Notartomaso
Editing: Bluerock NY
Editor: David Mester
Music & Sound Design: Big Foote NY
Color Correction: Nice Shoes NY