WINAMAX unveiled its new brand campaign on October 1st: THE BALL OF YARN.
In an ever-changing regulatory environment around gambling, TBWA\Paris’ film THE BALL OF YARN focuses on what has made WINAMAX such a success: it shows a straightforward view of gambling but in a spectacular way.
In a city that seems to be populated only by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it. The film ends with the brand’s new signature « WINNING IS EVERYTHING ».
This film was influenced by various cinematographic references (Asian action films, US blockbusters...). It features a song written and released in 1954 and first heard in the musical «The Pajama Game». It was performed by many artists including the Johnston Brothers and brought back to life in Guy Ritchie’s cult film « Snatch ».
In a market where players value gambling through the excitement it brings, Winamax simply reminds us that the primary motivation when playing money is to win some.
Broadcast on TV (in 60s and 30s) and online, the film will also be accompanied by a national poster campaign built around original drawings by Chinese illustrator Shan Jiang.
These posters also represent the immediacy of this visceral desire to win, by transporting the world of the film into illustrations.
This professional campaign titled 'THE BALL OF YARN' was published in France in October, 2022. It was created for the brand: Winamax, by ad agency: TBWA\Paris. This Integrated medium campaign is related to the Gambling industry and contains 4 media assets. It was submitted over 1 year ago.
Client : WINAMAX
Agency : TBWA\Paris
Client Managers : Alexandre ROOS, Christophe SCHAMING, Mathieu PORRI, Aurélien GUIGLINI, Julien HUBER
Agency Managers : Jonathan SEROG, Matthieu CHARLES, Florian PECQUERY
Head of Planning : Nicolas ORSONI
Executive Creative Directors : Benjamin MARCHAL, Faustin CLAVERIE
Copywriter : Swann RICHARD
Art Director : François CLAUX
CEO \Else & Head of TV Prod : Maxime BOIRON
Creative Producer : Lorraine POINCIGNON
Head of Intellectual Property : Caroline PAILLARD-WALTER
Production : SOLAB
Producer : Edouard CHASSAING
Line Producer: Théo JOURDAIN
Director: Romain CHASSAING
DOP: Matias BOUCARD
Shoot supervisor : Etienne SALANÇON
2D Lead Artists : Michael MARQUES/ Jonathan LAGACHE / Ingmar RENOUARDIERE
3D Lead Artist: Sylvain SARRADIN
Editor : Manu COUTANT
Grading : Arthur PAUX
Post producer : Elise GAMBOA, Sébastien VOISIN
Head of Music and Sound : Olivier LEFEBVRE
Music & Sound Producer : Fabrice POUVREAU, Fanny MITHOIS
Sound Ingeneer : Alexandre ROBIEUX, Romaine PERSONNÉ
Sound Coordinator: Mélissandre MONS
DA Music : Ferdinand HUET
Music Business Affairs : Constance DUHOURCAU, Marion LE GULUCHE
Original Music : HERNANDO'S HIDEAWAY"
Author/ Compositor : Paroles et musique de Jerry Ross and RICHARD ADLER
Artist : The Johnston Brothers
Editor : LAKSHMI PUJA MUSIC LTD et J AND J ROSS CO
Master Owner : Warner Chappell Music France