Description
DoorDash has officially kicked off summer with a four-wheeled OOH campaign turning heads and making deliveries with a massive red DoorDash bag.
Towering at 15 feet tall, The BagMobile is cruising through Miami and Chicago, delivering to popular local neighborhoods in each city. At every stop, locals can score free swag tailored to the vibe of each location, from beach towels on Ocean Drive to sunscreen near Wrigley Field.
“DoorDash helps you get what you need, when and where you need it,” said Julio D'Alfonso, Co-Head of Creative at Superette, DoorDash’s in-house creative studio. “The BagMobile tour brings that idea to life in a bold, fun, and hyperlocal way. It’s more than a pop-up — it’s a community-first celebration of how DoorDash can be your life assistant, wherever you are.”
The campaign was first teased with the Roof Goof stunt. Cars with a conspicuous red DoorDash bag “mistakenly” left on the roof drove around Miami and Chicago, grabbing the attention of locals. Good Samaritans who alerted the driver about the DoorDash bag on their roof were given a flyer with the BagMobile’s pop-up locations and $15 DoorDash gift card. And that’s not all – DoorDash is showing love to Dashers with the BagWagon and giving away new completely re-designed delivery bags.
"DoorDash challenged us to create something loud, local, and lovable,” said Colleen Horne, Associate Creative Director at GUT Los Angeles. “So we supersized their most recognizable brand asset: the iconic red DoorDash delivery bag. With the BagMobile delivering all over town, and the BagWagon giving back to the Dashers at the heart of DoorDash, this is about delivering delight in every sense, everywhere.”
The activations will live in Miami from June 3rd to June 17th and in Chicago beginning June 18th until July 2nd. Additional cities will be announced in the coming weeks. Keep your eyes peeled to be the first to know if The BagMobile is coming to your city!
This professional campaign titled 'The BagMobile' was published in United States in June, 2025. It was created for the brand: DoorDash, by ad agency: GUT LA. This Experiential and OOH Outdoor media campaign is related to the Delivery Services industry and contains 9 media assets. It was submitted 7 days ago.
Credits
DoorDash Core Working Team:
Sr Manager, Local Marketing: Kelly Lee
Sr Manager, Business Leadership: William de Ryk
Associate Manager, Consumer Marketing: Jessica Reed
Associate, Strategy and Operations: Celine Fan
DoorDash:
Chief Marketing Officer: Kofi Amoo-Gottfried
VP, Brand & Creative: Renaldo Chapman
VP, Consumer Marketing: Gina Igwe
Co-Head of Creative: Julio D’Alfonso
Co-Head of Creative: Rafael Segri
Director, Head of Brand Design: Adriel Teles
Managing Director: Eli Velez
Director, Consumer Marketing (US Marketplace): Pete Sergel
Director & GM, Northeast: Charlie Ellison
Sr Manager, Business Leadership/Events: Becky Latman
Sr Manager, Dasher Lifecycle Marketing: Alex Chudik
Sr Manager, Consumer Content Marketing: Kelsey Blodget
Sr Manager, Influencer Marketing: Adam Ornelas
Sr Manager, Dasher Content Marketing: Alex Campanelli
Sr Manager, Audience Insights: Meredith Teisseyre
Senior Data Scientist, Analytics: Vinod Bakthavachalam
Senior Manager, Strategy & Operations: Rayane Achich
Manager, Social Marketing: Emery Barnes
Manager, Dasher Performance Marketing: Molly Elliot
Manager, Dasher Growth Marketing: Tien McCall
Associate, Social Community: Julia Walter
Associate, Social Community: Shannel Whigg
AGENCY: GUT Los Angeles
Founder & Creative Chairman: Gastón Bigio
Founder & Creative Chairman: Anselmo Ramos
Global CEO: Andrea Díquez
Global CSO: Fernando Ribeiro
Global CGO: Carmen Rodríguez
Global Head of Operations & Culture: Agustina Garavilla
Global Chief Communications Officer: Christine Prins
Global Chief Intelligence Officer: Christian Pierre
CCO: Ariel Abramovici
CCO: Bruno Acanfora
US CEO: Sandra Alfaro
Managing Director: James Hidden
Creative Director: Bipasha Mookherjee
Creative Director: Bruno Carvalhaes
Associate Creative Director (Art): Colleen Horne
Associate Creative Director (Copy): Caleb Nyberg
Executive Producer: Felix Messina
Senior Producer: Max Knies
Senior Producer: Nick Miller
Group Account Director: Teddy Notari
Senior Account Director: Katie Heinerikson
Account Supervisor: Santiago Mottoa
Group Strategy Director: Kaitlin Barton
Director of Communications, North America - Alie Coolidge
Business Affairs Director - Marinet Quinones
Business Affairs Coordinator: Faith Hundley
Director Influencer Strategy: Nayri Kodazian
Content Strategist: Vicki Arguelles
Influencer Consultant: Neil Mohan
Community Manager: Dani Pinzon
PRODUCTION: Street Factory
CEO: Matt Kelly
Executive Vice President: Aurora Bell
Executive Producer: James Krajsa
Senior Producer: Devin Danielson
Senior Producer: Drew Harkman
Associate Producer: CJ Zabat
Managing Director: Caleb Barton
Director of Fabrication: Brandon Regner
Director of Logistics: Kevin Mossing
Head Engineer: Christian Wehr
Fabrication Project Manager: John Price
Fabrication Team: Nick Weyker, Alex Howie, Peter Tawfick, Connor Garber, Noah Barton, Joe Weaver, Robert Butters, Alycia Welch & Jake Mengelkoch
Executive Creative Director: David Waters
Creative Director: Kaylen Larson
3D Designer: Adam Tow
Print Production Manager: MaLee Theo
PRODUCTION: Blind Pig Productions
Director: Mike Jones
Account Executive: Nico Salom
Videographer: Reilly Balcom and Michael “Rugz” Ruggiero
Photographer: Nathan Estrada
Editor: Frank Foster-Bolton
PAs: Alexandra Castaneda, Zach Behrens, Melissa Orth
