ADVERTISING

Axe

The Axe Effect In Discos

Agency: Lowe

Description

We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

This professional campaign titled 'The Axe Effect In Discos' was published in Uruguay in November, 2009. It was created for the brand: Axe, by ad agency: Lowe. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 14 years ago.

Credits

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Account Director: Patricia Román
Account Manager: Joaquíuín Camejo
Producer: Patricia Churi

El Tala

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