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The Art of Self Examination

Agency: DAVID Buenos Aires


Macma, the non-profit organization dedicated to support women with breast cancer, presents the interactive exhibition “The Art of Self Examination” in the prestigious Hispanic American Museum of Art Isaac Fernández Blanco, in the City of Buenos Aires. Unlike conventional art exhibitions, this initiative invites visitors, for one week, to touch the museum’s works of art with the aim of learning how to recognize the possible symptoms of breast cancer through palpation.

This NSFW professional campaign titled 'The Art of Self Examination' was published in Argentina in May, 2022. It was created for the brand: MACMA, by ad agency: DAVID Buenos Aires. This Experiential medium campaign is related to the Health and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.


Agency: DAVID Buenos Aires
Global CCO: Pancho Cassis
Global COO: Sylvia Panico
Global PR Director: Sandra Azedo
Regional MD: Emanuel Abeijon
ECD: Nicolas Vara, Ignacio Flotta
CD: Emiliano Adam, Nicolas Rudy
Copywriter: Juan Pablo Tyrer
Art Director: Johann Hotz
Head of Production: Jimena Oliva
Producer: Agustina Perez Ponce
General Account Director: Justina Lioy Lupis
Account Director: Maria Giaimo
Account Supervisor: Eugenia Iglesias
Strategist: Federico Yalal Massud
Production Company: POSTER
Director: Dana Campanello
Executive Producer: Mariano Echarri
Art Director: Alicia Vázquez
Photo: Romina Ferreyra
Client Approval: Irene Marcet, Marta Mattiussi, Susana Gentile, Elba Torrado at RRPP, Paola Albornoz at Communis, María Paula Castillo Isobar, setup and Vizeum.


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