Men's Health

The Arrival, The Surgeon, Peanuts, The Desert

Agency: MullenLowe Group


This year Men’s Health, SA’s best-selling men’s magazine, turned 20 years old. That’s two decades of helping the everyday man be better. Becoming the best version of yourself can be a daunting task. It takes courage.
We wanted to celebrate this milestone and recognise men who, over the years, have risen to the challenge. So we tasked four directors with exploring the idea of getting rid of your old self. The result was the same story told in four different ways and four very different short films.
We created a microsite called The Better Man Project to host their films and asked South Africa to vote for their favorite.
Check it out and vote for your favorite here:

This professional campaign titled 'The Arrival, The Surgeon, Peanuts, The Desert' was published in South Africa in May, 2018. It was created for the brand: Men's Health, by ad agency: MullenLowe Group. This Film medium campaign is related to the Media industry and contains 4 media assets. It was submitted over 5 years ago.


Advertising Agency: MullenLowe, South Africa
Chief Creative Officer: Kirk Gainsford
Art Director: Nethaam Abrahams
Copywriter: Janine Caboz
Agency Producer: Riska Emeran
Production Company: 7Films
Director: Lourens van Rensburg
Producer: Nina van Rensburg
DOP: Luke van Rensburg
Art Director: Len Cockraft
Post Production: Deliverance
Editor: Lucian Barnard
Post Production: Strangelove
Online Editor: Darian Simon
Colourist: Nic Apostoli
Original Music: Ciaran de Chaud


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