The Architecture of a Promise, Saudi Founding Day 2026
Agency: Rama Creative Agency
From the roots… the promise began. On the occasion of Saudi Founding Day, Al Shakreen Clinics sought to bridge the gap between historical pride and modern clinical excellence. This campaign celebrates 18 years of trust (since our first branch opened in 2008) alongside the 300-year heritage of the Kingdom. We didn’t just want to create an advertisement; we wanted to carve out a physical piece of the Saudi story.
Description
18 Years of Trust. 300 Years of Heritage.
من يوم بدينا، بدأ الوعد 🇸🇦
On this Founding Day, we share the journey behind our visual identity—a creative process born of dedicated craftsmanship. We didn’t just want to create an ad; we wanted to carve out a piece of the Saudi story.
The Creative Journey:
The process began with the technical exploration of the Digital Miniature Diorama. Our goal was to condense a sprawling, complex world into a single, tangible chunk of earth. By utilizing a 3D Terrain Slice, we created a focused narrative where every detail—from the raw texture of the soil to the refined elegance of the subject—feels like a high-end collector’s piece.
The Roots: Our master visual is built on a 3D terrain slice, symbolizing the deep-seated values we share with our homeland.
The Promise: Since 2008, Al Shakreen Clinics has viewed beauty not as a trend, but as a sincere, lasting commitment.
The Vision: Every element—from the traditional arches to the steady gaze of the falcon—reflects the trust you’ve placed in us for nearly two decades.
This professional campaign titled 'The Architecture of a Promise, Saudi Founding Day 2026' was published in Saudi Arabia in February, 2026. It was created for the brand: Al Shakreen Clinics, by ad agency: Rama Creative Agency. This Design, Digital, and Film media campaign is related to the Beauty and Health industries and contains 3 media assets. It was submitted 2 days ago by Creative Director & Brand Strategist | Award-winning CEO 2023: Ezzat El Najjar of Najjar Studio.
Credits
Advertising Agency: Rama, Jeddah, Saudi Arabia
GMM: Ahmed Abdelkader
Director: Ezzat El Najjar
Account Manager: M.Sobhi
Art Direction: Sherif Hamdy / Radwa Magdy
Copywriter: Yara El-Nemr
Design & Video Production: Karim Sabri / Shery Thabet
TM: Ayman Faried
