The Department of Environment and Conservation wanted to show their appreciation to people who were doing their bit for the planet by taking public transport to and from work. Agency Marketforce Perth set up a number of these applauding bus shelters in high traffic areas around the CBD. Motion sensors in the shelter triggered a recorded applause whenever someone entered.
This professional campaign titled 'The applauding bus shelter' was published in Australia in June, 2008. It was created for the brand: Act Now, by ad agency: Marketforce. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 15 years ago.
Advertising Agency: Marketforce, Perth, Australia
Creative Director: Andrew Tinning
Creatives: Andrew Tinning, Ryan Albuino, Andrew Chu, Danielle Glenister