Change the Ref • QSTNMRK? Collective
The American Roulette
Description
QSTNMRK? Collective and ChangeTheRef have launched a provocative art project titled The American Roulette to spotlight the gun violence epidemic in the USA. On average, 327 Americans are shot every day, with 118 fatalities, and the country has more guns than people—making Americans 26 times more likely to be shot than in any other high-income nation.
Set to expose these grim statistics, The American Roulette is an art experiment designed as a dystopian game. Participants are challenged to predict which U.S. states will have no shootings the following day, with correct guesses winning $5,000. If the country manages to go 24 hours without any gun violence during the project, one lucky player will win a $1,000,000 prize. Using live data from the Gun Violence Archive, the project aims to stir national debate and demand accountability from state senators via social media.
The project, scheduled to run alongside Powerball days, includes three games:
Game #1: Saturday, 21st September 2024 (entries close on Friday 19th at 23:59 EST)
Game #2: Monday, 23rd September 2024 (entries close on Sunday 22nd at 23:59 EST)
Game #3: Wednesday, 25th September 2024 (entries close on Tuesday 23rd at 23:59 EST)
QSTNMRK? is known for merging art, consumerism, and culture, and The American Roulette is both a satirical commentary and a call to action. Through this daring project, they challenge the USA to achieve the seemingly impossible: a day without gun violence.
This professional campaign titled 'The American Roulette' was published in United States in September, 2024. It was created for the brands: Change the Ref and QSTNMRK? Collective, . This Integrated medium campaign is related to the Public Interest industry and contains 6 media assets. It was submitted 26 days ago.
