The Air Around

School: FCB Kinnect

Social Media




Air pollution is the new tobacco!
“The world has turned the corner on tobacco. Now it must do the same for the ‘new tobacco’ – the toxic air that billions breathe every day,” said Dr Tedros Adhanom Ghebreyesus, the WHO’s director general. “No one, rich or poor, can escape air pollution. It is a silent public health emergency.” An integrated awareness campaign enlightening people the dangers of air pollution and how our involuntary actions are harmful for our own health, if not taken adequate precautions.

This student campaign titled 'The Air Around' was published in India in March, 2024. It was created by ad school: FCB Kinnect. This Digital, OOH Outdoor, and Print media campaign is related to the Education, Health, and Public Interest industries and contains 3 media assets. It was submitted 24 days ago by Art Direction, Creative Visualiser, Illustrator: Janki Shah.


Advertising Agency : FCB Kinnect
Creative (Design) : Janki Shah
Creative (Copy): Hemanshu Yogi


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