ADVERTISING

Audi

The 3D audio song

Agency: Åkestam Holst

Description

The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience.

This professional campaign titled 'The 3D audio song' was published in Sweden in May, 2016. It was created for the brand: Audi, by ad agency: Åkestam Holst. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 6 years ago.

Credits

Advertising Agency: Åkestam Holst, Sweden
Creative Director: Magnus Jakobsson
Art Directors: Michal Sitkiewicz, Eva Wallmark
Copywriter: Rickard Beskow
Account Manager: Jennie Strinnhed
Business Director: Niclas Holm
Producer: Henrik Adenskog
Motion Directors: Nisse Axman, Eric Karlsson
Graphic Designer: Anna Forsberg

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