Lidl store comes to life through dance in new commercial!
With the help of independent ad agency Garbergs, Lidl is launching their largest marketing campaign in Sweden ever.
The spots feature a Lidl employee preparing a dark store in the early morning. She soon discovers that she can bring the store to life through dance.
With the help of her colleagues they dance until the entire store is lit up and the first customer walks in.
The music is a rewritten version of the American song “You Can Have Her” by Roy Hamilton. In Swedish the song is called That’s Life, which in the campaign has been rewritten to That’s Lidl.
As the lyrics of the song promote, the film acts as a tribute to Lidls joy of food and their goal of providing high quality food to low prices for the Swedish people.
This professional campaign titled 'That's Lidl' was published in Sweden in April, 2022. It was created for the brand: Lidl, by ad agency: Garbergs. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted almost 2 years ago.
Advertising Agency: Garbergs, Stockholm, Sweden
Production Company: Newland
Art Director: John Lundquist Coey
Copywriter: Fredrik Sundqvist
Director: Natanael Ericsson