Penalty kick
Bicycle kick
Foul
Goal
Description
In South America, football is lived differently. Every goal is celebrated, every moment is felt, and the passion lasts until the final second. And in the CONMEBOL Libertadores, where a single play can change everything, some minutes stay with fans forever.
As an official sponsor, TCL wanted to turn that passion into a different way to talk about its TVs.
A controversial play in the 75th minute. A bicycle kick in the 85th. A penalty in the 98th. A goal in the 115th. Moments that can decide a match, a qualification, or even a title. Those same numbers can also show how big we experience those moments, connecting the minutes of the game with one essential feature of TCL screens: their size in inches.
The minute tells you when the moment happens. The inches tell you how big you can experience it. So 75, 85, 98 and 115 are no longer just numbers. They become unforgettable minutes and TCL screen sizes at the same time.
Because some Libertadores moments deserve to be seen and experienced on a bigger scale.
This professional campaign titled 'That moment. That size ' was published in Bolivia in November, 2026. It was created for the brand: TCL, by ad agency: 1947. This Design, Digital, and Print media campaign is related to the Electronics, Technology, Recreation, Leisure, and Sports industries and contains 4 media assets. It was submitted about 2 hours ago by Founder & Chief Creative Officer: Ferju Cuevas of 1947.
Credits
Advertising Agency: 1947, Santa Cruz, Bolivia
Founder & CCO: Ferju Cuevas
Founder & DCD: Rodsel Ticona
Art Director: Adolfo Chipana
Copywriter: Ferju Cuevas
Account Director: Ceci Delgadillo
Account Executive: Mars Jimenez
Trafficker Manager: Miguel Arcani
Digital Artist: GersON
Client: José Rocabado
