That is Hockey

Agency: Fallon


ESPN has released its new creative promoting the National Hockey League’s upcoming 2022-23 season on ESPN and ESPN+. In year two of NHL coverage, the new “That is Hockey” campaign features ESPN NHL analyst and hockey legend Mark Messier as the “voice of hockey,” establishing ESPN and ESPN+ as the “home of hockey.” Leaning into the rising young stars, future hall of famers and overall competitiveness of the game, the spot aims to illustrate that hockey is the best it’s ever been, and The Walt Disney Company’s sports platforms are where to catch the action.

ESPN worked with agency Fallon and director Jeremy Pettit to capture the essence and energy of today’s game. The creative is set to run Monday night during ESPN’s coverage of Monday Night Football and will run across Disney’s owned and other paid linear and digital platforms in the lead up to and throughout the NHL season.

This professional campaign titled 'That is Hockey' was published in United States in October, 2022. It was created for the brands: ESPN and ESPN+, by ad agency: Fallon. This Integrated medium campaign is related to the Sports and TV and Streaming Promos industries and contains 1 media asset. It was submitted 12 months ago.


Client: ESPN
EVP, Marketing, ESPN & Networks: Laura Gentile
EVP & GM, ESPN+: Russell Wolff
VP, Marketing: Emeka Ofodile
Director, Marketing: Lucas Ferraro
Associate Director, Marketing: Thierry Lochard
Coordinator, Marketing: Maddy Cooper
Executive Director, ESPN+ Marketing: Chris Blumberg
Senior Manager, ESPN+ Marketing: Simon Barnes
Manager, ESPN+ Marketing: Steven Bonalle
Associate, ESPN+ Marketing: Ayorinde Iranlowo-Ifatunji

Creative Agency: Fallon
Chief Executive Officer: Rocky Novak
Co-Chief Creative Officer: Nikki Baker
Co-Chief Creative Officer: Leslie Shaffer
Chief Marketing Officer: Niki Dobratz
Creative Director: Charlie Wolff
Group Account Director: Marion Roussel
Group Account Director: Molly Kilduff
Account Manager: Victoria Clouse
Art Director: Chris Berry
Copywriter: Matt Hunziker
Head of Production: Erin Simle
Producer: Rob Lee
Group Strategy Director: Chad Koehnen

Production Studio: Porch House
Director: Jeremy Pettit
Executive Producer: Cody Autterson
Executive Producer: Andrew Schneider

Editorial Studio: The Pub
Editor: Carlos Lamas
Executive Producer: Amanda Tibbits

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