Agency: SEK



Athlete’s biggest fan is often their own loving mother. Thus, the creative brand house SEK and ŠKODA Finland decided to build a campaign around expressing gratitude towards hockey mothers. As a celebration of three decades of IIHF Ice Hockey World Championship sponsorship, ŠKODA decided to shift the spotlight in ŠKODA Finland’s campaign to the mothers who go unnoticed too often. ŠKODA’s #ThanksMom campaign focuses on the person who is there for the player every day of the year, in times of victory, loss and all the hard work: their mother. The campaign brings over 300 mothers to enjoy the 2022 IIHF World Championships live.

This professional campaign titled '#ThanksMom' was published in Finland in May, 2022. It was created for the brand: Skoda, by ad agency: SEK. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted almost 2 years ago by Julia Ruuskanen of SEK.


Advertising Agency: SEK, Helsinki, Finland
Art Director: Juho Heikkinen
Copywriter: Rami Utriainen
Designer: Jari Mäkelä
Project Director: Tarja Sallantaus
Account Director: Sanna Kaartinaho
Social Media Specialist: Julia Ruuskanen
Additional Credits: Matti Pentikäinen, Ea Söderberg, Heidi Räsänen, Lasse Väänänen
Film production: OSASTO
Producer: Katariina Kangas
Dir.: Ezra Gould
DOP: Anton Thompson Coon
Prod. coord.: Milja Kipahti
Sound Design: Ezra Gould
Edit: Markus Hyvärinen
Grading: Grade One

Engelsiz Filmle...


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