ADVERTISING

Skoda

#ThanksMom

Agency: SEK

#ThanksMom

Description

Athlete’s biggest fan is often their own loving mother. Thus, the creative brand house SEK and ŠKODA Finland decided to build a campaign around expressing gratitude towards hockey mothers. As a celebration of three decades of IIHF Ice Hockey World Championship sponsorship, ŠKODA decided to shift the spotlight in ŠKODA Finland’s campaign to the mothers who go unnoticed too often. ŠKODA’s #ThanksMom campaign focuses on the person who is there for the player every day of the year, in times of victory, loss and all the hard work: their mother. The campaign brings over 300 mothers to enjoy the 2022 IIHF World Championships live.

This professional campaign titled '#ThanksMom' was published in Finland in May, 2022. It was created for the brand: Skoda, by ad agency: SEK. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago by Julia Ruuskanen of SEK.

Credits

Advertising Agency: SEK, Helsinki, Finland
Art Director: Juho Heikkinen
Copywriter: Rami Utriainen
Designer: Jari Mäkelä
Project Director: Tarja Sallantaus
Account Director: Sanna Kaartinaho
Social Media Specialist: Julia Ruuskanen
Additional Credits: Matti Pentikäinen, Ea Söderberg, Heidi Räsänen, Lasse Väänänen
Film production: OSASTO
Producer: Katariina Kangas
Dir.: Ezra Gould
DOP: Anton Thompson Coon
Prod. coord.: Milja Kipahti
Sound Design: Ezra Gould
Edit: Markus Hyvärinen
Grading: Grade One

Engelsiz Filmle...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.