Description
Every May 8th, the world unites to shed light on one of the most prevalent genetic disorders, Thalassemia. This day serves as a stark reminder of the silent struggles faced by millions globally.
To spread awareness, extend empathy, and pave the way for a future where Thalassemia no longer casts a shadow over lives, Pathkind Labs crafted a campaign using hard-hitting AI-generated imagery that acts as a mouthpiece for children who suffer from the mentioned disease.
Backed by the cause of ‘making a difference’, the campaign in question advocates early detection, accessible treatments, and greater support networks.
This professional campaign titled 'Thalassemia Day' was published in India in May, 2024. It was created for the brand: Pathkind Labs, by ad agency: Social Panga. This Content, Design, and Digital media campaign is related to the Health, Media, and Other industries and contains 6 media assets. It was submitted 9 months ago.
Credits
Brand: Pathkind Labs
Head of Digital: Kapil Dev
Digital Marketing Manager: Namita Acharjee
Agency: Social Panga
Brand Solutions: Aashna Thakur, Taran Shukul, Rajan Bagga
Copy: Puneet Nikhil
Art: Siddharth Sengupta
