TGI Fridays

TGI Pridays

Agency: We Are Live


As a sponsor of Oslo Pride, and in celebration of diversity, TGI Fridays did a colorful rebranding to all their restaurants in Oslo during the festival.
The rebranding also consists of a variety of measures including rainbow-colored menus, ties, suspenders, buttons and blankets, gender neutral restrooms, a specially designed ’Pridays Shake’ - with all proceeds from the sale will going to FRI (The Norwegian Organization for Sexual and Gender Diversity), and an eye-catching “TGI Pridays” awning outside their flagship restaurant in Karl Johans gate, Oslo´s main street.

This professional campaign titled 'TGI Pridays' was published in Norway in June, 2017. It was created for the brand: TGI Fridays, by ad agency: We Are Live. This Experiential medium campaign is related to the Food industry and contains 1 media asset. It was submitted about 6 years ago.


Advertising Agency: We Are Live, Oslo, Norway
Copywriter: Simen Frogner
Art Directors: Fredrik Bjørn, Mariann Lunde
Design: Hans Jørgen Wærner
Account: Herman Stormyr
PR: Carl Henrik Kleiberg
Production Company: Expect Films


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.