Taxi Fare

Agency: Grey


Using one of their latest features, Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings. In order to promote this technology the agency Grey Worldwide Düsseldorf created “The Seat Taxi Fare”. The “Brake Energy Recovery System” was connected to the taximeter of the Seat Alhambra so every time the driver used the brakes the taximeter would run backwards. Cameras were hidden inside the car and random people were picked up around Düsseldorf, Germany. The stunt shows once more how Seat is all about Enjoyneering.

This professional campaign titled 'Taxi Fare' was published in Germany in April, 2013. It was created for the brand: Seat, by ad agency: Grey. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 9 years ago.


Advertising Agency: Grey, Düsseldorf, Germany
Chief Creative Officer: Rolan Vanoni
Executive Creative Directors: Mark Hendy, Neil Elliot
Art Director: John-John Skoog
Copywriter: Fabio Montero
Account Directors: Sven Schiefer, Linda Koenen
Producer: Anne Palesch
Production Company: Parasol Island

Scottish Govern...


iStock Essentials

Moving Behind the Chairs in Abst...

Artist: Silver555

iStock Signature

Empty school bus seats

Artist: SDI Productions

iStock Signature

TIME-LAPSE Spectators getting to...

Artist: simonkr

iStock Essentials

baby is sitting on safety car se...

Artist: fatherjourney

iStock Signature

Empty seats in a stadium

Artist: Yamato1987

iStock Essentials

close-up of the black leather se...

Artist: tiagulskii stanislav Stanchesko

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.