New Hampshire Lottery

Tax Shark

Agency: GYK Antler


When it comes to lotteries, no one really minds when residents of one state travel across the border to buy lottery tickets in another state. Here in New Hampshire, where most of the population lives within commuting distance of Massachusetts, it’s pretty common. So, when our neighbors to the south implemented a new statewide “Millionaire’s Tax,” it was the perfect opportunity for the New Hampshire Lottery to remind those who live here, play the lottery and win, that in the Granite State, income and lottery winnings are always free from state taxes. Enter the Tax Shark, an homage to the classic 1970s SNL “Landshark” skit, re-imagined with some biting humor to remind our players to always buy their lottery tickets in New Hampshire.

This professional campaign titled 'Tax Shark' was published in United States in October, 2023. It was created for the brand: New Hampshire Lottery, by ad agency: GYK Antler. This Film medium campaign is related to the Gambling industry and contains 1 media asset. It was submitted 6 months ago by Marcomms: Ginger Ludwig of GYK Antler.


Agency: GYK Antler, Manchester, New Hampshire, USA
Creative Director: Andrew Harris
Associate Creative Director, Copy: J.R. Roach
Art Director: Izzy Ciano
Group Account Director: Jeff Newman
Senior Account Executive: Taylor Bengtson
Design Director: Cassie Watson McElaney
Junior Copywriter: Tim North
Integrated Media Director: Judith Kaplan
Senior Buyer: Lisa Fallon
Senior Project Manager: Barbara McCaffrey

Production: Big Brick Productions, Manchester, New Hampshire, USA
Director / Executive Producer: Matt Doyle
Director of Production: Tyler York
Producer: Lisa Neville
Senior Editor: Josh Drake
Assistant Video Editor: Sammy Honeywell
Production Designer: Tara Pavoni
Shark Fabrication: Big Nazo

World Vision Ca...


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