New Hampshire Lottery

New Hampshire Nick

Agency: GYK Antler

New Hampshire Nick

Pit Stop


Meet “New Hampshire Nick” – he’s the kind of guy you can’t miss, decked out in a sleek red leather jacket, with a burly white beard and some serious swagger. He opts for a Harley instead of a sleigh and cruises the main streets and backroads of the Granite State.

He’s also the heart of the New Hampshire Lottery’s integrated holiday campaign, delivering holiday scratch tickets to all the good boys and girls (18 years of age and older) wherever he goes … and delivering a major impact on sales for the lottery.

This professional campaign titled 'New Hampshire Nick' was published in United States in December, 2023. It was created for the brand: New Hampshire Lottery, by ad agency: GYK Antler. This Integrated medium campaign is related to the Gambling industry and contains 2 media assets. It was submitted 4 months ago by Marcomms: Ginger Ludwig of GYK Antler.


Agency: GYK Antler, Manchester, NH, USA
Production Company: Big Brick Productions, Manchester, NH, USA


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