Tata Tigor

The Special First Drive

Agency: FCB Ulka


Tata Tigor is excited to announce the launch of a heartwarming campaign in celebration of Father's Day. Titled "The Special First Drive," this campaign beautifully captures the essence of fatherhood while highlighting the comfort and safety features that define the Tata Tigor sedan.

The campaign has been executed and conceptualised by FCB Ulka.

Fathers are the guiding stars in our lives, leading us on a journey of love, support, and inspiration. The campaign's latest film showcases the tender moments of the first drive, where a father takes the newly born child home. The first drive becomes a powerful symbol of the life a father envisions for his child - one filled with safety, comfort, and luxury.

The core objective of this campaign is to reinforce the core values of safety and security which resonate deeply with fathers and the Tata Tigor sedan alike. As one of India’s safest automotive brand’s, Tata Motors has always prioritised the safety and well-being of its customers. The Tata Tigor, often hailed as the "Sedan of the Stars," perfectly combines style, performance, and advanced safety features to deliver a smooth and secure driving experience.

Commenting on the campaign, Kulvinder Ahluwalia, CEO, FCB Ulka said, "We are proud to launch the ‘Special First Drive’ campaign for Father's Day, capturing the essence of fatherhood and bringing alive the reassurance and safety of the Tata Tigor sedan. Fathers are our guiding stars, and this campaign portrays the elation and responsibility of a new father and the very special moments of the first drive, symbolizing a father's desire for a safe and luxurious life for their child. The Tata Tigor, backed by Tata Motors' trust, represents peace of mind and assurance on this very special first journey.

This professional campaign titled 'The Special First Drive' was published in India in June, 2023. It was created for the brand: Tata Tigor, by ad agency: FCB Ulka. This Digital medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.


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