Pilsner Urquell

Taste Worth Protecting. No matter what.

Agency: VCCP Prague


There’s a “magic place” somewhere in Pilsen where the first Pilsner in the world has been brewed since 1842, through the perfect beer recipe and brewing process that makes no sense to change. This is where THE KEEPERS OF THE CRAFT work their magic.

This professional campaign titled 'Taste Worth Protecting. No matter what.' was published on April 10, 2023. It was created for the brand: Pilsner Urquell, by ad agency: VCCP Prague. This Film medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago by PR marketing: lukas erba of boogie films s.r.o..


director: Wolfberg
dop: Jan Velicky
production designer: Henrich Boraros
casting director: Margareta Abena, Cast Me
editor: Filip Malasek
music: Ivan Zacharias
production: BOOGIEFILMS
exec. producer: Jan Hrubec, Michal Cejnar
producer: Eva Dvorakova Perez, Lukas Karvanek
PM: Betka Noll

Dejan Stajnberger
Marek Farkas
Miguel Molina
Aneta Zahorikova
John Daczicky

client: ASAHI
brand: Pilsner Urquel
project: Keepers of the craft


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