ADVERTISING

Toyota

Taste Takers

Agencies: Remezcla Conill

Description

With the newest models of the Toyota Tundra and Toyota Corolla ready to hit the market, Toyota has continued its 13-year collaboration with Latin digital media company Remezcla to drive awareness and interest among US Hispanic consumers and enhance multicultural marketing efforts within the Latinx community.

Toyota will premier “Taste Takers” in May, as part of their ongoing content series, on Remezcla.com, Created with cultural insights to reach audience subsets for each model. Through these episodes Toyota, along with Remezcla’s storytelling and deep-rooted expertise in Latinx culture, hopes to connect with the Latinx community in a meaningful way through fashion, nature and a sense of community.

More About “Taste Takers”
“Taste Takers” showcases the new Toyota Corolla Cross through the fashion lens of stylist Keyla Merquez as she meets Mexican heritage singer Marinero, to go thrift shopping in LA while discussing music, style and Latinx identity. This episode seeks to illustrate how we express our individuality and identity and communicate to the word through the way we dress.

This professional campaign titled 'Taste Takers' was published in United States in May, 2022. It was created for the brand: Toyota, by ad agencies: Conill and Remezcla. This Film medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted 3 months ago.

Whyte & Mackay
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