Pilgrims Choice

Taste Matters

Agency: Yonder Media


Pilgrims Choice, the UK’s No2 Cheddar brand, has unveiled a major new multi-channel marketing campaign in pursuit of owning the essential driver of purchase and consumption, namely great taste.

The disruptive new ‘Taste Matters’ campaign signals the next step in Pilgrims Choice’s bold strategy to grow market share through responding to changing market dynamics and consumer behaviour.

Focusing firmly on the ‘foodie’, the campaign will feature five highly original and distinctively quirky creative executions* that dial up Pilgrims Choice’s superior taste credentials – the key purchase driver for cheese.

Based on real insights from consumers and food-lovers, the campaign dramatises the irresistible taste of Pilgrims Choice, bringing to life the occasions they use it for and the emotions it creates. In doing so, the campaign will further reinforce the brand’s reputation for disrupting category norms, not only through harnessing its unique tone of voice, personality and wit but also through leveraging a rapidly changing media landscape and tapping into an increasing number of consumer touchpoints along the purchasing journey.

This professional campaign titled 'Taste Matters' was published in United Kingdom in July, 2022. It was created for the brand: Pilgrims Choice, by ad agency: Yonder Media. This Film and Integrated media campaign is related to the Food industry and contains 2 media assets. It was submitted almost 2 years ago.


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