Target the Top

Agency: Day6


A New Year’s gift for selected clients owning Subaru off-road vehicles. Subaru is an excellent choice for any mountain-lover because of its unique Symmetrical All Wheel Drive System (AWD). We made a special darts game. The dartboard represents a mountain with the circles replaced by topographic contour lines. (Contour lines are lines drawn on a map connecting points of equal elevation, allowing us to show the shape of the land surface). The different heights indicate the various scoring sections. This year, using the special Subaru-winged darts representing your Subaru vehicle, you can "Target the Top" at 2011m and enjoy 2011 points!

This professional campaign titled 'Target the Top' was published in Greece in December, 2010. It was created for the brand: Subaru, by ad agency: Day6. This Direct medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.


Advertising Agency: Day6, Athens, Greece
Creative Director: Ivan Papadopoulos
Art Director: Panagiotis Kavopoulos
Copywriter: Ivan Papadopoulos
Illustrator: Redoine Amzlan
Photographer: Αndonis Kefalonitis
Additional credits: Panos Theokas


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