Description
Through an interactive campaign you are going to pay attention to Serina Scotch whether you want to or not... This case study is told in the perspective of Serina Scotch, the new Scotch Tape's brand persona, of how she is going to make sure you never forget her.
This student campaign titled 'Tape Me Back' was published in United States in January, 2023. It was created for the brands: 3M and Scotch Magic Tape, by ad school: College for Creative Studies. This Digital medium campaign is related to the Household Products, Office Equipment, and Other industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
School: College for Creative Studies
Art Director: Kayla Matthews
Copywriter: Sam Talanges
Animator: Kayla Matthews
Illustrator: Sam Talanges
