Background: SunPlay provides maximum SPF and UV protection for sun lovers allowing them to play in the sun without worrying about getting burned.
Objective: Increase brand relevance and build a stronger emotional bond with consumers.
Idea: We distributed SunPlay Tanning Tattoo stickers to sun lovers on the beach. After playing and tanning in the sun, they could remove the stickers form their skin leaving a beautiful mark: unique proof that SunPlay allows sun lovers to play in the sun without worrying.
Result: More than 12.000 stickers were distributed within 4 days bringing the brand closer to its customers.
This professional campaign titled 'Tanning Tattoo' was published in China in October, 2011. It was created for the brand: Sunplay, by ad agency: Grey. This Direct medium campaign is related to the Health industry and contains 1 media asset. It was submitted almost 12 years ago.
Advertising Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Group Creative Director: Nicholas Hong
Art Directors: Ricky Ho, Hui Ka Kit
Copywriter: Kristie Chen
Creative Director: Henry Yim
Agency Producer: Vivian Ho