To entice holiday-goers to join Club Mahindra for their next sojourn, we sent prospects a brand new travel companion – a travel bag! But to help them take this companion on an unforgettable trip, we sent it locked. To get the combination, they simply had to give us a call. The twist to the tale – the pitch of amazing holidays waiting to happen wasn't made by the brand but by the chatty bag itself!
This professional campaign titled 'Talking bag' was published in India in December, 2014. It was created for the brand: Club Mahindra, by ad agency: M&C Saatchi. This Direct medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: M&C Saatchi Direct and Digital, Mumbai, India
Creative Directors: Deepak Agarwal, Ganesh Prasad Acharya
Art Director: Ganesh Prasad Acharya
Copywriters: Deepak Agarwal, Gauri Gokarn