Taking the brown blandness out of pretzel packs and infusing them with joy.

Agency: Moxie Sozo


Pretzels are the perfect salty treat, but it’s probably been a while since you actually cared to look at the packaging for the pretzels you popped into your cart. You’d likely find something brown and basic, a bag with a clear plastic section for you to peek inside and see those pretzel twists waiting for you.

But what if your pretzel and snack packaging could induce delight and pleasure?

This professional campaign titled 'Taking the brown blandness out of pretzel packs and infusing them with joy.' was published in United States in July, 2021. It was created for the brand: FitJoy, by ad agency: Moxie Sozo. This Design medium campaign is related to the Confectionery, Snacks and Food industries and contains 5 media assets. It was submitted almost 2 years ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.


Branding Agency: Moxie Sozo, Boulder, CO USA
Creative Director: Charles Bloom
Art Director + Designer: Cara Berberet

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