Macadamia nuts offer many of the benefits that today’s health-conscious consumers are hungry for. For starters, they’re low in carbs, high in fiber, and have an outstanding ratio of omega-3s to omega-6s. What’s more, they’re vegan, non-GMO, gluten free, and keto and paleo friendly.
What’s not to love, right? Still, most consumers considered them a special treat rather than an everyday snack.
We were tasked with helping to change that, reimagining Mauna Loa’s identity and packaging to invite new consumers—and new product lines—into the brand without alienating current consumers who cherish the brand’s rich heritage.
This professional campaign titled 'Behold the mighty macadamia.' was published in United States in September, 2021. It was created for the brand: Mauna Loa, by ad agency: Moxie Sozo. This Design, Digital, and Experiential media campaign is related to the Confectionery, Snacks and Food industries and contains 8 media assets. It was submitted over 1 year ago by Director of Marketing : Stephanie Danielson of Moxie Sozo.
Branding Agency: Moxie Sozo
Creative Director - Derek Springston
Designer - Silvia Skinner
Designer - Jennifer Birdsell
Illustrator - Qian Liu
Illustrator - Madeleine Veneziano