Between the years 2010 and 2015, mainstream small SUV sales to women rose 34%, compared to a 22% increase for men, according to a Bloomberg report. However, SUVs aren’t marketed to them. Jeep wants to help change this.
Modern women don’t want to sit next to the man while he drives. We make Jeep a celebration of young and adventurous women who go from a conference room to a mountaintop café on a whim. These are women who know no bounds and neither should their vehicle.
This student campaign titled 'Take The Wheel' was published in India in April, 2019. It was created for the brand: Jeep, by ad school: Miami Ad School. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 4 years ago.
Advertising School: Miami Ad School, Mumbai, India
Art Directors: Ria Kulkarni, Saloni Doshi
Copywriter: Palak Kapadia