Crafty Beggars

Take Over

Agency: DDB


Late on Thursday night last week a group of crafty guerrillas hijacked six billboards around Auckland city as well as in Hamilton, Wellington, Christchurch and Dunedin, making other businesses' billboards their own. Stay tuned, we hear more hijacking is in the pipeline.

This professional campaign titled 'Take Over' was published in New Zealand in August, 2013. It was created for the brand: Crafty Beggars, by ad agency: DDB. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 10 years ago.


Advertising Agency: DDB Group, New Zealand
Executive Creative Director: Andy Fackrell
Creative Director: Chris Schofield
Art Director: James Conner
Copywriter: Christie Cooper
Producer: Andy Robilliard
Account Director: Susie Darling
Editor: Steve Gulik
Designers: Phillip Swaine, Ashleigh Yates


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