Take Action
Description
#TakeAction is a set of interactive OOH posters that not only informs people about different kinds of non-verbal sexual harassment cues, but also encourages them to take action against them.
With interactive copy, it engages with the viewer and lets them know what the problem is, how it happens, and how to seek help.
These posters were strategised and put up in locations where women face most problems, such as bus stands, subway stations, alleyways and more.
This student campaign titled 'Take Action' was published in United States in July, 2024. It was created for the brand: UN Women, . This Direct, OOH Outdoor, and Print media campaign is related to the Health and Public Interest industries and contains 5 media assets. It was submitted 10 months ago by Mayank Shewale.
Credits
Copywriter: Anoop Menon
Professor/Art Director: Mayank S.
