ADVERTISING

Lyft

Take a Safer Ride.

School: Syracuse University

Description

Insight: Women want to feel safe, especially after a night out.

Solution: Give women a safe option when riding home after a night out.

NOTE: The women in the following mock-ups represent statues that would be placed outside of the bar alongside the billboards.

This student campaign titled 'Take a Safer Ride.' was published on January 08, 2024. It was created for the brand: Lyft, by ad school: Syracuse University. This OOH Outdoor medium campaign contains 3 media assets. It was submitted about 2 months ago.

Credits

School: S.I. Newhouse School of Public Communications
Art Director: Juliette Keller
Copywriter: Juliette Keller
Instructor: Mel White

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.