Description
FOR WHOM?
Medical laboratory Esculab
WHAT WAS THE TASK?
To create a communication campaign featuring Esculab`s rebranding and reactualizing the importance of medical analyses.
AND WHAT WE'VE DONE?
We created new brand identity and positioning for Esculab. Then we developed a 360 campaign for people to meet with it. Campaign, asking: what really influences our lives more? Stars or cortisol? Taro or TSH? Affirmations or anemia? Grendpa's edgy character or imbalance of hormones? Knowing for sure is always better then hanging in uncertainty, ain't it? Which, kinda, makes medical analyses a great tool for self-exploration and self-acceptance. That's why from now on Esculab will always be there to help you take a look inside yourself.
This professional campaign titled 'TAKE A LOOK INSIDE YOURSELF ' was published in Ukraine in November, 2023. It was created for the brand: Esculab, by ad agency: Bickerstaff. This 360°, Design, and Integrated media campaign is related to the Health industry and contains 2 media assets. It was submitted 6 months ago by dependent creative agency: Bickerstaff.734.
Credits
Creative director: Ilia Anufrienko
Head of strategy: Serhii Lizunov
Strategist: Mariia Kochurenko
Senior copywriter: Seva Medvedev
Middle copywriter: Vlad Minchev
Art director: Oleksandra Spasova
Senior project manager: Hanna Oryshchenko
Graphic/Motion Designer: Elizabeth Bilohub
Head of PR: Anastasiia Polska
PR manager: Viktoriia Ivanishina
ESCULAB
CMO Esculab: Anna Konyk
Electric Sheep Film
Director: Eugene Gozheyshiy
DOP: Denys Lushchik
Executive producer: Andrei Copots
Producer: Anna Kulishenko
Production manager: Mykola Poluden’
Casting: EASY Casting
Costume designer: Dina Golubeva
Focus Puller/1AC Sergiy Sardudinov
Editing: Victoriya Dvornikova
Color: Alina Borshcheva
Sound: GarnoSound
