Tag the Weather

Agency: Saatchi & Saatchi


Sweden is a cold and dark country to live in during winter. As a consequence, sales of Gillette Venus razors and blades plummet for 5 months every year. On top of that, the brand's main target group is getting increasingly hard to reach using traditional media. So Procter & Gamble Nordic needed a campaign that could connect the Venus brand with the target group during the dark season and boost sales when it's -30°c outside. In January, Saatchi & Saatchi Stockholm launched Tag the Weather and made the tough weather conditions work in Swedish women's favor.

This professional campaign titled 'Tag the Weather' was published in Sweden in January, 2013. It was created for the brand: Gillette, by ad agency: Saatchi & Saatchi. This Digital medium campaign is related to the Health industry and contains 1 media asset. It was submitted about 11 years ago.


Advertising Agency: Saatchi & Saatchi, Stockholm, Sweden
Copywriters: Petter Dixelius, Amalia Pitsiava
Art Directors: Erik Hiort af Ornäs, Lisa Engardt
Designer: Maria Wester
Planner: Per Jaldeborg
Account manager: Maria Lindskog-Klasén
Digital production: Stopp
Additional credits: Mediacom, Jung Reltions, Hardhat, Conill Saatchi & Saatchi Miami

The Islands Of ...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.