Agency: Wunderman Thompson


Charmis from the house of ITC, a 90-year old brand widely known for its cold cream, now caters to the various skin-related needs of the young women who are always on the move. They believe that skincare should be democratised, and have been launching efficacious new-age skin products, beginning with serums. The new campaign, “Swish-Dab-Dab” brings alive how to use a face serum and how the Deep Radiance Face Serum benefits the skin.
The film features the new brand ambassador of Charmis, the young, beautiful, and one-of-the-most sought-after actors, Kiara Advani, whose vitality and radiant skin rightly fit the brand personality.

This professional campaign titled 'Swish-Dab-Dab' was published in India in December, 2021. It was created for the brand: Charmis, by ad agency: Wunderman Thompson. This Film medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 2 years ago.


Advertising Agency: Wunderman Thompson

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