Swipe to clean this river

Agency: Sociowash

Did it work? Cleaning our rivers is not that easy.


On World Rivers Day, when everyone was talking about water – how we use it, the problems of not having enough, and how rivers help us – there was something important missing: water pollution.

We noticed this and came up with a cool idea using Instagram's carousel feature. We wanted to show people that what we're doing to rivers is bad and needs to stop before it becomes a big problem for the whole world.

We made a post that looked like a carousel, with words that said, "Swipe to clean the river." But when you tried to swipe, nothing happened because it was just one picture. This post helped people see that cleaning up rivers is way harder than making them dirty.

Our message is clear: we need to take care of our rivers and stop polluting them. If we don't, it could be really bad for everyone.

This professional campaign titled 'Swipe to clean this river' was published in India in September, 2020. It was created for the brand: Rusabl, by ad agency: Sociowash. This Design, Digital, and Experiential media campaign is related to the Household Products industry and contains 1 media asset. It was submitted 9 months ago by Account Manager: Yash Anam of White Rivers Media.


Advertising Agency: Sociowash, India
Client: Rusabl
Creative Director: Surbhi Allagh
Copywriter: Aishwarya Bhalerao
Designer: Nitish Devadiga
Account Manager: Yash Anam


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